Despite the fact that the mobile market undergoes many fluctuations over time, the truth is that the sales curve of each manufacturer is easily traceable except in the case of “accidents” such as that of Huawei, erased from the map after the US blockade. . It is because of that It was foreseeable that Xiaomi would occupy leading positions in different markets thanks to its progression in previous years.
The growth of the Chinese firm has been a remarkable fact for years and although there are already several sources that place it in second place worldwide, in Europe Xiaomi has positioned itself as a leader. It is emphasized by Strategy Analytics, the consultancy that puts in black on white the 25.3% of Xiaomi’s share in Europe with a remarkable growth of 67% compared to the previous year.
This is how Xiaomi makes money – they attract you and they catch you
Xiaomi overtakes Samsung and distances itself more from Apple
Strategy Analytics account that the second quarter of this 2021, which ended at the end of June, ended with 12.7 million terminals “shipped” by Xiaomi. The consultants rarely speak of sales as such, something that is the responsibility of the manufacturers themselves in their presentation of figures, and they usually refer to ‘shipments‘, a somewhat less precise number but which tends to agree with official data.
These 12.7 million phones have helped Xiaomi take 25.3% of the European market overtaking a Samsung that was in 12 million terminals and 24% quota in the quarter. Looking at the growth, you can see an increase of 67.1% for Xiaomi in one year compared to a slight drop of 7% for South Koreans.
After these two brands we find Apple with 9.6 million iPhones and a 19.2% share on the continent, also growing, and we have OPPO (2.8 million, 5.6%) and Realme (1.9 million, 3.8%) just behind and closing the Top 5 of brands in the old continent. The rest of the market, as can be seen grouped in ‘Others’, decreased 20.1% in sales to close the quarter with 11.1 million terminals sold.
With this peak in the European market, Xiaomi thus completes a great quarter, also climbing to second place worldwide and anticipating that the fight with Samsung will be tough to also win this podium. The European market closed the quarter with 50.1 million terminals sold, 14.4% more than the same quarter of last year and showing recovery after several years in decline. We will see if the processor crisis alters these figures in the coming months.
Vía | Android Authority